The TRUTH About Removing Bad and Fake Reviews From Your Record Review management has become a very important topic for businesses of all types and sizes. Consumer reviews are the primary component of your online reputation. Managing this reputation is more important than ever. Whenever there is a demand for a solution, as there is now for review management, a lot of...
Everyone is talking about their personal CREDIT SCORE these days. Managing your credit score (and protecting your information from theft) are on the mind of most consumers. And yet, business owners don't realize the devastating effect even a slight dip in their reviews ratings and online reputation can have on their bottom line. And although many business owners are aware of...
What Are The Main Reasons Motivating Consumers To Leave Negative Reviews? Let's take a few minutes to understand fully the motivations of the consumer whenever they leave a negative review for a business. In this particular survey, consumers were allowed to choose more than one factor: Over 74% of consumers expressed a desire to prevent future customers from having the same poor...
Just when you think you have the Google Search priorities figured out, something changes! Recent updates to Google's search algorithm have moved the importance of reviews into the TOP 3 relevant components when potential customers are searching for local businesses. The impact of old-style, expensive SEO work has now given way to what Google considers to be a more important issue for consumers....
You May Be Gambling With Your Livelihood If You Don't Take Your Reviews Seriously In this new age of review driven consumer behavior, your reviews ratings are your business credit score. There are now more review websites than ever before. And the number is growing all the time. Tracking and managing all of your reviews has become a daunting task, yet this is the...
Attention ALL advertising sales account reps, direct mail sales and ad agencies! Your future in ad sales will, in part, depend upon how well you handle this new and important issue for your clients. Our most recent research contains some shocking news for everyone in the advertising sales space. As online reviews have grown in strength, and with over 90% of consumers relying...
The NEW Relationship Between Your Reviews and Your Search Relevance and Rankings on Google Search Our research and client experiences at Review Control™ have uncovered bombshell information for the local business or franchise owner, and any company that depends upon search rankings for more organic business and customers. We all know that maintaining a high reviews average is critical to your online reputation...
The ONLY Proven Tactics For Addressing Bad and Negative Reviews Against Your Business Anytime a business provides products or services to consumers, mistakes are going to happen. Poor service, misunderstood pricing, a bad meal, or a defective product. It's happened to all of us. People at large react in different ways, but the internet and the ever-increasing number of review sites and...
Consumer reviews, and their impact on both business reputation and organic search results have quickly risen to a critical level for franchises and multi-location businesses. 15 or so years ago, consumer opinions were largely based upon responses to advertising and word-of-mouth recommendations from family and friends. Then came the full-on internet access phenomenon. Fast-forward to today, and over 90% of consumers are...
